We are pleased to announce that JTW won three awards last week at the annual PrintROCKS! Award Show hosted by the Pacific Printing Industries (PPI) Association. Showcasing the best print pieces from Alaska, Hawaii, Idaho, Montana, Oregon, Utah and Washington, the award categories cover print work from grand format to business cards, and everything in between.
We are pleased to announce that JTW won an award from the American Marketing Association (AMA) for recent work we did for Champs Sports. The Portland Chapter of the AMA hosts an annual award show, called the MAX Awards, which celebrates marketing excellence. We entered the “Be Like Mike” influencer kits into the Public Outreach category and took home the award.
The marketplace for e-commerce has been rapidly rising since Amazon first launched as an online bookstore back in 1995. A recent market forecast report from eMarketer suggests that e-commerce sales will reach $4.058 trillion in 2020, accounting for 14.6 percent of total retail projections for the year.
Even with the growing popularity of e-commerce, brick and mortar is still the preferred retail channel for many consumers. The latest consumer survey conducted by Retail Dive illustrates that the top reason for choosing to shop in store versus online is the ability to “see, touch, feel, and try out items”.
In an ever-increasing digital landscape, today’s consumer yearns for something tangible. How can retailers create a digital experience that will evoke the palpability of an in-store experience?
Nearly every week there is a catchy headline or an analyst’s insight on the future of retail and the death of brick and mortar. With a common discourse of the Amazon effect being to blame, it’s about time there was a conversation around the value of both brick and mortar and online channels. They both have value and attract a similar audience, and yet they offer different and uniquely valuable experiences. The question remains, ‘how do I leverage maximum value from each channel and how do they work with each other?'