The marketplace for e-commerce has been rapidly rising since Amazon first launched as an online bookstore back in 1995. A recent market forecast report from eMarketer suggests that e-commerce sales will reach $4.058 trillion in 2020, accounting for 14.6 percent of total retail projections for the year.
Even with the growing popularity of e-commerce, brick and mortar is still the preferred retail channel for many consumers. The latest consumer survey conducted by Retail Dive illustrates that the top reason for choosing to shop in store versus online is the ability to “see, touch, feel, and try out items”.
In an ever-increasing digital landscape, today’s consumer yearns for something tangible. How can retailers create a digital experience that will evoke the palpability of an in-store experience?