JTW Blog

Brit Nowacki

Marketing Manager
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Recent Posts

You’re Nobody Until Some Bunny Loves You

Posted by Brit Nowacki on Oct 4, 2018 7:30:00 AM


Happy World Animal Day! Sponsored by the Naturewatch Foundation, World Animal Day is celebrated on October 4th to speak up for those who have no voice, and raise the status of animals to improve welfare standards around the globe. In honor of this day, we'd like to share a topical story that recently took place at JTW Headquarters. 

Last month, the JTW team arrived at the office and was surprised to find a group of rabbits hopping about on our office lawn. At first, we thought they were wild, given the vegetation and water nearby – not to mention the other wild animals that frequent the area, such as geese and coyotes. 

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Topics: Employees

Pacific Printing Industries Association Awards JTW "Most Innovative", "Best Packaging", and "Best in Division"

Posted by Brit Nowacki on Sep 26, 2018 12:19:58 PM

We are pleased to announce that JTW won three awards last week at the annual PrintROCKS! Award Show hosted by the Pacific Printing Industries (PPI) Association. Showcasing the best print pieces from Alaska, Hawaii, Idaho, Montana, Oregon, Utah and Washington, the award categories cover print work from grand format to business cards, and everything in between. 

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Topics: Branded Environments, Multi-Channel, Marketing Strategy, Employees

Top 5 Sustainable Substrates

Posted by Brit Nowacki on Aug 27, 2018 8:00:00 AM

At JTW, we are brandscapers, which means we design and make physical spaces in the expressions and personality of a brand. We are seasoned designers and producers with expert knowledge in drawings, paints, wallpapers, stencils, clings, banners, and a myriad of natural materials that bedazzle floors, walls and ceilings, and all the places in-between.

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Topics: Branded Environments, Sustainability

JTW Talks Trash with the City of Milwaukie

Posted by Brit Nowacki on Apr 24, 2018 12:08:59 PM

It was a beautiful sunny morning on Saturday, April 21, 2018. JTW volunteers arrived at Ball-Michel Park in high spirits with the City of Milwaukie and the North Clackamas Parks & Recreation District for a SOLVE IT for Earth Day Event.  In honor of Earth Day, volunteers gathered to clean-up the park, neighborhood streets, and a nearby portion of the Springwater Trail.

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Topics: Employees

American Marketing Association Awards JTW Best "Public Outreach" 

Posted by Brit Nowacki on Feb 12, 2018 5:49:11 PM

We are pleased to announce that JTW won an award from the American Marketing Association (AMA) for recent work we did for Champs Sports. The Portland Chapter of the AMA hosts an annual award show, called the MAX Awards, which celebrates marketing excellence. We entered the “Be Like Mike” influencer kits into the Public Outreach category and took home the award. 

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Topics: Marketing Strategy, Branded Environments, Employees

How To Make a Digital Experience Feel Tangible

Posted by Brit Nowacki on Jul 11, 2017 4:30:00 PM

The marketplace for e-commerce has been rapidly rising since Amazon first launched as an online bookstore back in 1995. A recent market forecast report from eMarketer suggests that e-commerce sales will reach $4.058 trillion in 2020, accounting for 14.6 percent of total retail projections for the year. 

Even with the growing popularity of e-commerce, brick and mortar is still the preferred retail channel for many consumers. The latest consumer survey conducted by Retail Dive illustrates that the top reason for choosing to shop in store versus online is the ability to “see, touch, feel, and try out items”.

In an ever-increasing digital landscape, today’s consumer yearns for something tangible. How can retailers create a digital experience that will evoke the palpability of an in-store experience?

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Topics: Visual Content, Photography, Brick & Mortar, e-Commerce, Marketing Strategy, Multi-Channel

The Duality of Retail: Managing Multi-Channel

Posted by Brit Nowacki on Jun 27, 2017 12:51:00 PM

 Nearly every week there is a catchy headline or an analyst’s insight on the future of retail and the death of brick and mortar. With a common discourse of the Amazon effect being to blame, it’s about time there was a conversation around the value of both brick and mortar and online channels. They both have value and attract a similar audience, and yet they offer different and uniquely valuable experiences. The question remains, ‘how do I leverage maximum value from each channel and how do they work with each other?'

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Topics: Marketing Strategy, e-Commerce, Brick & Mortar, Multi-Channel

When Awesome Product Photography Goes Awry

Posted by Brit Nowacki on May 11, 2017 5:00:00 AM

I love my Stepdad, we are very close. It was his birthday last month and I knew that my Mom got him a new Apple Watch so I thought buying him some watch bands would complement her gift nicely. My budget was $100 and I started my search by shopping online for a black leather band.

My first visit was to apple.com. The classic black leather band they offer retails for $149, more than I wanted to spend. So I went over to Amazon where the majority of black leather bands were only $20, suspiciously inexpensive in comparison to Apple. Overwhelmed with options and concerned the quality of the $20 leather bands would be poor, I left Amazon and started searching Google for "best Apple watch bands" and that's how I found this: 

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Topics: e-Commerce, Visual Content, Photography

Top 3 Ways to Save on Product Photography

Posted by Brit Nowacki on Apr 18, 2017 8:58:32 AM

 When it comes to product photography, some companies will choose to do their product shots in-house or outsource the work to their agency of record, even if that agency does not contain a photography studio. Both are cost-effective options in most cases when working with a start-up or when shooting a small set of products.

If there are only a few items to shoot, this can be accomplished outside of a photo studio with as little as a DSLR (digital single-lens reflex) camera and a light box. Sometimes, with the right camera and the right lighting, even up to 50 products can be shot well this way. But how do you scale a photo shoot when the product line has over 500 items? And what if each of those 500 items requires multiple views? The amount of shots needed can grow exponentially at a rapid rate, making it increasingly complicated and risky to take on in-house.

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Topics: Visual Content, e-Commerce, Photo Studio, Photography

How To Set Up Your Product Shoot Like a Boss

Posted by Brit Nowacki on Mar 16, 2017 1:11:13 PM

Consistency is Key 

Getting the right product shots for your e-commerce site can be challenging, but when done correctly, they can dramatically increase your sales revenue online. So what differentiates good product photography from bad product photography? The key is consistency. 
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Topics: Visual Content, e-Commerce, Photo Studio, Photography