We are pleased to announce that JTW won an award from the American Marketing Association (AMA) for recent work we did for Champs Sports. The Portland Chapter of the AMA hosts an annual award show, called the MAX Awards, which celebrates marketing excellence. We entered the “Be Like Mike” influencer kits into the Public Outreach category and took home the award.
We are pleased to announce we were officially acquired on September 15th, 2017. What was known as Ivey for 25+ years is now JTW Partners (a subsidiary of Wright Business Forms). We are now part of a 47-year-old, widely diversified, family-owned business communications company with over 375 employees in 8 facilities across OR, WA, CA and WI. We are the same passionate, talented, hardworking crew our clients have come to know and respect, but now we offer more in-house capabilities than ever before.
The marketplace for e-commerce has been rapidly rising since Amazon first launched as an online bookstore back in 1995. A recent market forecast report from eMarketer suggests that e-commerce sales will reach $4.058 trillion in 2020, accounting for 14.6 percent of total retail projections for the year.
Even with the growing popularity of e-commerce, brick and mortar is still the preferred retail channel for many consumers. The latest consumer survey conducted by Retail Dive illustrates that the top reason for choosing to shop in store versus online is the ability to “see, touch, feel, and try out items”.
In an ever-increasing digital landscape, today’s consumer yearns for something tangible. How can retailers create a digital experience that will evoke the palpability of an in-store experience?
Nearly every week there is a catchy headline or an analyst’s insight on the future of retail and the death of brick and mortar. With a common discourse of the Amazon effect being to blame, it’s about time there was a conversation around the value of both brick and mortar and online channels. They both have value and attract a similar audience, and yet they offer different and uniquely valuable experiences. The question remains, ‘how do I leverage maximum value from each channel and how do they work with each other?'
I love my Stepdad, we are very close. It was his birthday last month and I knew that my Mom got him a new Apple Watch so I thought buying him some watch bands would complement her gift nicely. My budget was $100 and I started my search by shopping online for a black leather band.
My first visit was to apple.com. The classic black leather band they offer retails for $149, more than I wanted to spend. So I went over to Amazon where the majority of black leather bands were only $20, suspiciously inexpensive in comparison to Apple. Overwhelmed with options and concerned the quality of the $20 leather bands would be poor, I left Amazon and started searching Google for "best Apple watch bands" and that's how I found this:
When it comes to product photography, some companies will choose to do their product shots in-house or outsource the work to their agency of record, even if that agency does not contain a photography studio. Both are cost-effective options in most cases when working with a start-up or when shooting a small set of products.
If there are only a few items to shoot, this can be accomplished outside of a photo studio with as little as a DSLR (digital single-lens reflex) camera and a light box. Sometimes, with the right camera and the right lighting, even up to 50 products can be shot well this way. But how do you scale a photo shoot when the product line has over 500 items? And what if each of those 500 items requires multiple views? The amount of shots needed can grow exponentially at a rapid rate, making it increasingly complicated and risky to take on in-house.
Consistency is KeyGetting the right product shots for your e-commerce site can be challenging, but when done correctly, they can dramatically increase your sales revenue online. So what differentiates good product photography from bad product photography? The key is consistency.