JTW Blog

Premier Press Announces Acquisition of JTW

Posted by Chris Feryn on Oct 17, 2018 12:25:52 PM

 

Premier Press, a leading west coast creative production company, recently announced the acquisition of JTW Partners, LLC (formerly Ivey Performance Marketing) in a deal that takes effect November 1, 2018. With more than four decades in business, both companies have a long history of providing design and creative production services for major retail brands like Nike, adidas and T-Mobile.

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Topics: Employees, Insider

You’re Nobody Until Some Bunny Loves You

Posted by Brit Nowacki on Oct 4, 2018 7:30:00 AM

 

Happy World Animal Day! Sponsored by the Naturewatch Foundation, World Animal Day is celebrated on October 4th to speak up for those who have no voice, and raise the status of animals to improve welfare standards around the globe. In honor of this day, we'd like to share a topical story that recently took place at JTW Headquarters. 

Last month, the JTW team arrived at the office and was surprised to find a group of rabbits hopping about on our office lawn. At first, we thought they were wild, given the vegetation and water nearby – not to mention the other wild animals that frequent the area, such as geese and coyotes. 

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Topics: Employees

Pacific Printing Industries Association Awards JTW "Most Innovative", "Best Packaging", and "Best in Division"

Posted by Brit Nowacki on Sep 26, 2018 12:19:58 PM

We are pleased to announce that JTW won three awards last week at the annual PrintROCKS! Award Show hosted by the Pacific Printing Industries (PPI) Association. Showcasing the best print pieces from Alaska, Hawaii, Idaho, Montana, Oregon, Utah and Washington, the award categories cover print work from grand format to business cards, and everything in between. 

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Topics: Branded Environments, Multi-Channel, Marketing Strategy, Employees

Let's Eat, Grandma vs. Let's Eat Grandma (Please Don't)

Posted by Caitlin Britch on Sep 24, 2018 10:22:59 AM

In the spirit of National Punctuation Day, we thought it would be fun to check in with the JTW team on the 3Ps of Punctuation – Passion and Pet Peeves!

The JTW team is in lock step on their drive to do great work for our clients – but ask them about the Oxford comma and watch out! We have a very passionate group when it comes to the comma and it can easily spark quite the debate. An Oxford comma is defined as, “a comma used between the final items in a list, often preceding the word ‘and’ or ‘or’, such as the final comma in the list “newspapers, magazines, and books(dictionary.com). Oxford commas are perhaps one of the most controversial punctuation topics. Whether someone is for or against them is completely subjective.

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Topics: Employees

Top 5 Sustainable Substrates

Posted by Brit Nowacki on Aug 27, 2018 8:00:00 AM

At JTW, we are brandscapers, which means we design and make physical spaces in the expressions and personality of a brand. We are seasoned designers and producers with expert knowledge in drawings, paints, wallpapers, stencils, clings, banners, and a myriad of natural materials that bedazzle floors, walls and ceilings, and all the places in-between.

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Topics: Branded Environments, Sustainability

JTW Talks Trash with the City of Milwaukie

Posted by Brit Nowacki on Apr 24, 2018 12:08:59 PM

It was a beautiful sunny morning on Saturday, April 21, 2018. JTW volunteers arrived at Ball-Michel Park in high spirits with the City of Milwaukie and the North Clackamas Parks & Recreation District for a SOLVE IT for Earth Day Event.  In honor of Earth Day, volunteers gathered to clean-up the park, neighborhood streets, and a nearby portion of the Springwater Trail.

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Topics: Employees

American Marketing Association Awards JTW Best "Public Outreach" 

Posted by Brit Nowacki on Feb 12, 2018 5:49:11 PM

We are pleased to announce that JTW won an award from the American Marketing Association (AMA) for recent work we did for Champs Sports. The Portland Chapter of the AMA hosts an annual award show, called the MAX Awards, which celebrates marketing excellence. We entered the “Be Like Mike” influencer kits into the Public Outreach category and took home the award. 

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Topics: Marketing Strategy, Branded Environments, Employees

JTW Partners Acquires Ivey Performance Marketing

Posted by Jennifer Sandberg on Dec 22, 2017 9:45:00 AM

We are pleased to announce we were officially acquired on September 15th, 2017. What was known as Ivey for 25+ years is now JTW Partners (a subsidiary of Wright Business Forms). We are now part of a 47-year-old, widely diversified, family-owned business communications company with over 375 employees in 8 facilities across OR, WA, CA and WI. We are the same passionate, talented, hardworking crew our clients have come to know and respect, but now we offer more in-house capabilities than ever before.

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Topics: Insider, Employees

How To Make a Digital Experience Feel Tangible

Posted by Brit Nowacki on Jul 11, 2017 4:30:00 PM

The marketplace for e-commerce has been rapidly rising since Amazon first launched as an online bookstore back in 1995. A recent market forecast report from eMarketer suggests that e-commerce sales will reach $4.058 trillion in 2020, accounting for 14.6 percent of total retail projections for the year. 

Even with the growing popularity of e-commerce, brick and mortar is still the preferred retail channel for many consumers. The latest consumer survey conducted by Retail Dive illustrates that the top reason for choosing to shop in store versus online is the ability to “see, touch, feel, and try out items”.

In an ever-increasing digital landscape, today’s consumer yearns for something tangible. How can retailers create a digital experience that will evoke the palpability of an in-store experience?

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Topics: Visual Content, Photography, Brick & Mortar, e-Commerce, Marketing Strategy, Multi-Channel

The Duality of Retail: Managing Multi-Channel

Posted by Brit Nowacki on Jun 27, 2017 12:51:00 PM

 Nearly every week there is a catchy headline or an analyst’s insight on the future of retail and the death of brick and mortar. With a common discourse of the Amazon effect being to blame, it’s about time there was a conversation around the value of both brick and mortar and online channels. They both have value and attract a similar audience, and yet they offer different and uniquely valuable experiences. The question remains, ‘how do I leverage maximum value from each channel and how do they work with each other?'

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Topics: Marketing Strategy, e-Commerce, Brick & Mortar, Multi-Channel